Experience counts
Newspress has been working with PR professionals since 1973. It’s fair to say that we have been there, done it and bought the T-shirt, and so when we launched our range of data and insight services under the ‘MyNewspress’ banner just 18 months ago, it was in response to many of our clients who said that they needed that little something extra on top of their media monitoring. It’s why MyNewspress quick, intuitive system can:
- Improve media intelligence
- Save time
- Save money
- Improve results
- Data rich, but easily accessible
By connecting media intelligence across every activity a PR does we’re able to show them exactly what impact virtually every action they take has. More importantly, over time, this leads to a PR being able to predict outcomes, even before they take the action, meaning they can focus their every effort to drive the best results.
MyNewspress is rich in data that informs PRs about exactly who is engaging with their brand and how specific to any story or topic. It helps PRs know before loaning or gifting a product to a journalist or influencer, or inviting them to and event what the likely outcome will be. Measuring clear results against predicted outcomes then enables the next effort to be honed even more tightly.
All this data at PRs’ fingertips means no more guesswork. A PR can see the subjects or topics a journalist is interested in, what kind of content they are producing as a result and therefore whether a story placement, product loan or event is suitable for a given journalist or outlet.
New and innovative
Our approach is proven to be fresh and innovative. And although relatively new to market, MyNewspress is the result of over 50 years of working in the press and PR sector. We understand a busy PR’s needs.
If you are interested in finding more about MyNewspress and how it can help your media monitoring analysis, Get in touch today.
